What is PPC?
PPC stands for pay-per-click, which is an online advertising model in which advertisers pay each time a user clicks on one of their ads.
How does PPC work?
Advertisers create ads and bid on keywords that they think users will search for. When a user searches for a keyword, the highest bidding ad is displayed on the search engine results page. The advertiser pays each time the ad is clicked.
What is the main difference between PPC and SEO?
PPC is a paid form of advertising, while SEO is an organic form of advertising that involves optimizing your website to rank higher in search engine results.
What is a keyword in PPC advertising?
A keyword is a word or phrase that a user enters into a search engine to find information. In PPC advertising, advertisers bid on keywords that they think users will search for to display their ads.
What is a PPC landing page?
A PPC landing page is a webpage that a user is directed to after clicking on an advertisement. This page should be designed specifically to convert visitors into customers.
What is a PPC campaign?
A PPC campaign is a series of advertisements that are created and managed to achieve a specific business goal, such as increasing sales or generating leads.
What is a PPC budget?
A PPC budget is the amount of money that an advertiser sets aside for their PPC campaign. This budget determines how many clicks an advertiser can purchase, and it is a critical factor in the success of a PPC campaign.
What is a PPC ad group?
A PPC ad group is a collection of related ads within a PPC campaign. Ad groups allow advertisers to target specific keywords and segments of their target audience.
What is ad copy in PPC advertising?
Ad copy is the text that appears in an advertisement. Ad copy should be written to grab the attention of potential customers and convince them to click on the ad.
What is a PPC keyword match type?
A PPC keyword match type determines how closely the keyword must match the user’s search query for the ad to be displayed. There are three main match types: broad match, phrase match, and exact match.
What is a PPC ad impression?
A PPC ad impression is a single display of an advertisement. Impressions are a way of measuring the reach of an ad campaign.
What is a PPC conversion rate?
A PPC conversion rate is the percentage of clicks on an ad that result in a conversion. A conversion can be a sale, lead, or other desired action.
What is a PPC click-through rate (CTR)?
A PPC click-through rate (CTR) is the ratio of clicks on an ad to the number of impressions. CTR is a measure of the effectiveness of an ad in terms of how many users are clicking on it.
What is PPC remarketing?
PPC remarketing is a type of PPC advertising that targets users who have previously interacted with a business’s website. Advertisers can show these users ads for products or services that they have shown interest in.
What is PPC account structure?
PPC account structure refers to the way that an advertiser organizes their PPC campaigns, ad groups, and keywords. A well-structured PPC account can help to improve the performance and efficiency of a PPC campaign.

What is A/B testing in PPC advertising?
A/B testing in PPC advertising is a method of comparing two versions of an ad to determine which one performs better. Advertisers can test different elements of an ad, such as the ad copy, images, or targeting, to optimize their PPC campaign.
What is negative keyword in PPC advertising?
A negative keyword in PPC advertising is a keyword that you do not want your ad to show up for. Adding negative keywords helps to ensure that your ad is only shown to the most relevant audience.
What is a PPC Quality Score?
A PPC Quality Score is a rating assigned by the search engine to an advertisement, based on factors such as relevance and landing page quality. A high Quality Score can lead to lower costs and higher ad rankings.
What is a PPC bidding strategy?
A PPC bidding strategy is the approach that an advertiser takes to determine the maximum amount they are willing to bid for a keyword. There are several different bidding strategies, including manual bidding, automatic bidding, and enhanced cost-per-click bidding.
How do you measure the success of a PPC campaign?
The success of a PPC campaign can be measured using various metrics, such as conversion rate, cost per conversion, click-through rate, and return on investment. An advertiser should track these metrics and make adjustments to their PPC campaign as needed to improve its performance.